Medical Advertisement
THE CHALLENGE
To create 2 full color medical illustrations that will be used for a poster promoting a drug produce to health care professionals. One illustration must have a full figure that depicts the brain, heart, and arteries of the thigh. The second illustration must be a full color cross section of an artery showing plaque buildup with a rupture cap, and platelets rushing toward it.
THE SOLUTION
Two illustrations that take on a professional and scientific tone. The drug being advertised is from a brand committed to helping patients reduce their cardiovascular risk by reducing the formation of clots in the blood by keeping platelets from sticking together. Keeping the blood flowing is central to the brand. Thus, the illustrations focus on conveying a sense of flow and motion.
AUDIENCE
Health Care Professionals
CLIENT
Cynthia Turner & John Daugherty
COMPLETED
December, 2019
MEDIUM
Adobe Photoshop, Adobe Illustrator, Pixologic Zbrush
FORMAT
Illustration 1: 22x24 in.
Illustration 2: 6x8 in.
Process and Development
UNDERSTANDING BRAND
A project brief was completed to confirm client and artist agreement on the illustration project. In this project brief. This entailed completing thorough research about the relevant anatomy, as well as the brand identity and message, This brand is different from other medications because it helps reduce the formation of clots in the blood by keeping platelets from sticking together. This helps keep the blood flowing, protecting patients from future stroke or heart attack. Keeping the blood flowing is central to the brand. Thus, I focused my illustrations on conveying a sense of flow and movement.
PROGRESS SKETCHES
Initial line sketches and value study were done for client feedback. Once agreed upon by the client, I proceeded to populate the illustration with flat color and minimal rendering in some places. For the artery, I used ZBrush to create a rough model, ensuring a convincing perspective.
Initial sketch
Flat color and some rendering
Initial sketch
Flat color and some rendering